ABOUT THE ALBUM:
Natural Born Hustler’ by Josh Hoyer & Soul Colossal is a collection of timeless songs slated to last through the decades. In an age where artists get caught up with keeping up with the times and fitting into the conversation, Hoyer and his musical cohorts make music for grown folks with their authentic, real, and honest songwriting. Produced by Color Red founder Eddie Roberts, ‘Natural Born Hustler’ speaks to fans of early 70s funky blues, doo-wop with a modern twist, and spellbinding psychedelic soul. From start to finish, each song breathes a life of its own into the record and it is evident that Hoyer’s spirited fanbase and eclectic palette of sounds are not confined by age, upbringing, religion, creed, or differences—they are meant for anyone who seeks the medicine of music.

PROMOTIONAL LINKS & ASSETS
PRESS RELEASE 
PRESS PHOTOS
BIO
ALBUM CREDITS
SOUNDCLOUD LINK 
SOCIAL MEDIA ASSETS
VINYL PRE-ORDER + CD PRE-ORDER (out March 26, 2021)

PRESS QUOTES
“Fire and a Natural Joy” - ROLLING STONE 
“If James Brown and Otis Redding had a love child, it would be Josh Hoyer.” - NO DEPRESSION 
“One of the best live shows I have ever seen.” -STEVE BERLIN (Los Lobos) 
“I’m a huge fan!”-JOE WHITMER (President of The Blues Foundation) 
“60’s soul with a modern twist that had our festival crowd on their feet from the first tune! Dy-Na-Mite!”- MARQUETTE BLUES FESTIVAL 
“Josh Hoyer & Soul Colossal still prove to be at the top of the contemporary soul movement.” - BLUES MUSIC MAGAZINE (Europe)
“The heartbreak and pain is a driving force that comes natural, and when it comes to real soul music, they absolutely deliver.” - GLIDE MAGAZINE    
“Sounds like it came right out of a smoking Stax recording session.” -JAZZ WEEKLY
“Evokes the hard-boiled funk of James Brown, the Memphis howl of Otis Redding and Al Green, and the percolating parade beat of New Orleans, but with a lean, modern energy.” - NASHVILLE SCENE  
“Powerful stories we can all connect to, delivered by a band that grooves effortlessly and knocks your socks off with power and precision.” JAZZ IN JUNE (NORMAN, OK)
“This is one of the tightest and funkiest bands on the circuit today, and one of the greatest vocalists you will ever see.” CADILLAC ZACK- LOS ANGELES.